Beauty has a simple, yet versatile soul
We reinterpret the new make-up trends with a fresh, yet decisive allure, giving our best in our latest generation formulations, strictly Made in Italy, and in the careful choice of the most sophisticated textures and different shades of color, from the most sophisticated to the most eclectic.
We want to give expression to the nuances of your personality so that you can give color to your personal idea of beauty and experience your beauty ritual with intuitive, simple, quick gestures dictated by the innovative design – elegant yet practical – of our packaging.
Click on the photos to see the Categories of our products
CEO and new face of the company!
Hi! My name is Serena and I live for my dream…. Heart and resourcefulness have accompanied me so far: behind and within the choices that today make Best Color a creature with a unique character, where careful cosmetic research meets Italian taste and quality. And then creativity, which never has only one direction, but is the sum of many movements. Just like me. That I never stop and always wish to push myself further. Because they say “doing” is never enough, but “making a difference” is my mantra.